EVO Happy Pakistan Week Offer

EVO Happy Pakistan Week Offer

Islamabad (PTCL has offer an attractive package for the users of Broadband wirel;es  users. Now you can Purchase an EVO 3.1 USB or Wingle between the 24th of March and 15th of April and enjoy one month of Complimentary usage along with amazing discounts on monthly line-rent till June 30th, 2014”

Offer Details
Under the campaign any subscriber making a purchase of a new EVO 3.1Mbps USB or EVO Wingle between the 24th of March and 15th of April, 2014, will receive one month of complimentary internet usage. In addition all new subscribers shall also be offered Discounts on monthly recurring charges till 30th June, 2014. Upon Expiry of Discount (30th June, 2014), all subscribers on these packages shall be automatically reverted to the standard 30GB packages for Wingle & EVO 3.1Mbps USB. Package details are given below:

[Promo Period 24th Mar – 15th Apr, 2014]

Product     Bundle Cost    Free Air Time    Volume       Monthly line-rent    Billing Mode
EVO Wingle    Rs. 4,500    1 Month    30GB    Rs. 1,250     *Prepay/Postpay
EVO 3.1 USB    Rs. 3,000    1 Month    30 GB    Rs. 750     *Prepay/Postpay

Key Launch Objectives:
Limited time promotion to attract potential customers through incentives in the form of complimentary usage.
Added advantage of discount on monthly recurring charges for EVO 3.1Mbps & EVO Wingle till 30th June, 2014.
Create a better perceived brand image & promote usage
Enhanced revenue generation
To promote brand loyalty

Key Highlights:
Limited time offer for all potential EVO & EVO Wingle subscribers giving them the opportunity to enjoy a month of complimentary usage.
Savings on monthly charges for a period of 3 months.
Limited time promotion to enhance sales for EVO & EVO Wingle.
Pakistan’s fastest growing coverage network covering 90% of the country’s population.
Connect to EVDO Rev A speeds of up to 3.1 Mbps with EVO Rev A network in 250+ cities nationwide.
Cruise with matchless speeds of up to 9.3Mbps with EVO Wingle’s Rev B coverage in 200+ cities.
The only wireless coverage network providing Rev A and Rev B connectivity in the country.
Superior 3G experience with a variety of device and connectivity options
Mobile broadband internet that keeps you connected wherever you go
Seamless EVDO roaming inside the specified coverage areas with auto switch over to lower speeds in the non-EVDO coverage areas.

Business Rules:
Offer is applicable for new purchases of EVO USB & EVO Wingle only.
Offer is not applicable for package conversions for existing customers.
Usage limit for the complimentary month shall be 30GB for both EVO & Wingle.
Offer is valid between 24th of March and 15th of April, 2014.
Upon Expiry of Discount (30th June, 2014), all subscribers on these packages shall be automatically shifted to the standard 30GB packages for Wingle & EVO 3.1Mbps USB.
Promotion is valid with both prepay and postpay billing modes.
Lifting Cost for Distributors on new Wingle stock will be Rs.4,500 and Rs.3,000 for EVO 3.1Mbps.
Distributors will be allowed to activate stock already sold and deployed in market on the proposed line-rents (Rs.1,250 & Rs.750); However first month free option will not be available on stock in trade.

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