Information technology and Eid greetings in Pakistan
Number of Pakistanis who depend on social media for Eid greeting is increasing every year
Lahore (Dunya News TV / Friday, August 9th, 2013) – Information technology (IT) has changed our traditional cultural patterns and this shift is now quite visible on festive occasions like Eid.
Swift and sophisticated means of communication are fast replacing the traditional ways of exchanging Eid greetings.
More and more people are now using facilities like cell phone, SMS and Facebook for the purpose of saying Eid Mubarak to their near and dear ones across the world.
Amount of time people spend making or listening to mobile phones calls on Eid day is surprising.
No wonder mobile phone companies make huge profits on such days.
Youth is particularly captivated by devices like Skype that gives an opportunity for face to face communication with relatives and friends, particularly those living abroad.
The traditional Eid cards, once a major Eid craze, have these days become totally outmoded and our younger generation, perhaps, have no idea what an Eid card was.
Social media is taking over many of the social aspects of community living, as is evidenced in how people are greeting each other for Eid Al Fitr.
Majority of people choose social networks such as Facebook and Twitter as a way of wishing family and friends, especially those they cannot visit.
Time is not far away when an Eid card will become an item for collection of antiques.
Like every other thing in the world, electronic means of communication are not an unmixed blessing, and is definitely having an adverse impact on community living.
It cannot be denied that the phenomenon is having exerting negative influence on the community and promoting anti-social trends, especially among the youth.
Preoccupation with gadgets makes you shun collective pursuits in which we share happiness with the people living around us.
No doubt the tradition of Eid fares is fading fast.
We prefer the company of machines rather than humans and do not bother to visit even our immediate neighbours.
People once used to visit family friends and relatives on second day of Eid, but this trend is also diminishing with the popularity of social media.
There is no harm in depending on social media when distance is an issue but it should not be done at the cost of personal communication.