Mobile SMS volume increases to 175 Billions in 2010
High text generation of the subscribers led to growth in the revenue
KARACHI (Tuesday, January 10, 2012): Mobile Companies bundle offers of Short Massage Service (SMS) amid increasing texting fever have boosted up its numbers in Pakistan with the overall SMS produced hit the record mark of 175.4 billion on networks of different cellular operators, showing growth of 15.66 percent or 23.75 billion in 2010 compared with yesteryear’s numbers.
Pakistan Telecommunication Authority (PTA) report on SMS said that high text generation of the subscribers led to growth in the revenue generation that was calculated to reach Rs 22.5 billion in 2010.
The report said that an averaged mobile phone user exchanges 4.7 or (5) text messages every day or 142 SMS per month approximately in Pakistan.
The research’s calculations are based on the Mobile originated SMSes only (same as sent or generated SMS) during the 2010).
The total SMS activity (TSA) of the subscribers in 2010 said that figure (Sent plus Received) would approximately be 350.785 billion (twice the 175.393).
This analysis of Y2010 is based on the 12 months data from January 2010 to December 2010, so the percentage error is reduced due to minimum estimations in the analysis.
PTA quoted Portio’s research Report ‘Mobile Messaging Features 2011-2015’, in year 2010, saying Asia Pacific (AP) contributed 42.9 percent the Worldwide P2P SMS traffic.
Pakistan is one of the five countries including China, Philippine, Indonesia, and India that allows Asia Pacific to dominate the worldwide person-to-person SMS traffic and its revenues, due to its large subscriber base and also heavy texting trends and techniques. SMS has become the most popular mode of communication in our country as subscribers are using text for instant information exchange including Urdu script SMS, which facilitated a lot of users who don’t know English script.
As per our study, the SMS traffic was exchanged at an average rate of 12.8 Paisa (Rs 0.128) per SMS in the year 2010. The rates of SMS have generally being reduced from the previous year, which stood at 27 Paisa (Rs 0.27), showing reduction of 47 percent YoY. Almost 20 percent of the SMS traffic is estimated to be exchanged over flat rate. All the operators have offered different flat rates.
All cellular operators offered attractive SMS-bundle packages, which is approximately 80 percent of the total SMS traffic is assumed to be exchanged over bundle packages. Bundle packages were usually around 700 SMS per week per subscriber in Y2010, of which we assumed 700 SMS per month per subscriber being utilized, this averages out around 25 SMS per day per subscriber.
(Published in DailyTimes on 11-1-2012)