Mobilink supports Pink Ribbon for ‘Pinktober 2012’
Islamabad (October 2, 2012) – Mobilink has partnered with Pink Ribbon to mark October as ‘Pinktober-the Breast Cancer Awareness Month’. Pink Ribbon will be launching a nationwide awareness drive in October with the support of Mobilink and the HEC, aiming to reach out to 100,000 young girls. During ‘Pinktober 2012’, Mobilink will support Pink Ribbon by collecting donations through a SMS campaign as well as by educating customers using information material distributed through bill inserts, customer care centers and advertising.
The campaign is being conducted under the umbrella of Mobilink Foundation, which is the only registered non-profit organisation in Pakistan’s telecom sector.