PTCL EVO Wi-Fi Cloud Non Bundle Package (Re-run)

PTCL 3G EVO Wi-Fi Non Bundle Package (Re-run)

Lahore (Friday, April 4th, 2014) –  PTCL is Pakistan largest wireless broadband services provider. To communicate a new sales promotion for Rev.A EVO Cloud Wifi devices offering a non-bundled EVO-Cloud with a 20% Discount on monthly line-rent.

EVO Wi-Fi Offer

““Buy a new EVO cloud for Just Rs.3000 today & enjoy 30GB connectivity for just Rs.1000/month”

Launching date = 4th April 2014

Offer Details
Under this proposition all new customers making purchases of PTCL 3.1 Mbps EVO Cloud shall be eligible for massive discounts for life. The offer breaks down the initial price barrier and consists of a non-bundled package option for EVO Wi-Fi cloud users along with discounted monthly recurring charges of upto 20% for lifetime. Furthermore, the package proposed will now also be available under prepay billing mode.The package offered is depicted below;

Package    Consumer Cost    Free Air Time    Volume    Monthly line-rent    Billing Mode
Proposed Package    Rs. 3,000    Nil    30GB    Rs. 1,000    *Prepay/Post pay
*Standard Postpay speed throttle to 128 kbps.
*Extra usage on prepay to be charged at 0.1 Rs/Mb

Key Launch Objectives:
·    Promotion designed to attract potential customers through incentives in the form of an affordable non-bundled EVO 3.1 WiFi Cloud.
·    Added incentive of 20% discount on monthly recurring charges for life.
·    Added payment flexibility, allowing customers to opt for prepay billing mode, previously unavailable.
·    Promotion to boost sales of all EVO 3.1 WiFi Devices.
·    Create a better perceived brand image & promote usage.
·    Enhanced revenue generation
·    To promote brand loyalty
Key Highlights:
Affordable Non-bundled Evo-Cloud for all potential Cloud subscribers.
20% savings on monthly charges for life.
Promotion intended to boost enhance sales for PTCL 3.1 WiFi Cloud.
Pocket WiFi Device allowing up to 5 simultaneous connections.
Pakistan’s fastest growing coverage network covering 90% of the country’s population.
Connect to EVDO Rev A speeds of up to 3.1 Mbps with EVO Rev A network in 250+ cities nationwide.
The only wireless coverage network providing Rev A and Rev B connectivity in the country.
Superior 3G experience with a variety of device and connectivity options
Mobile broadband internet that keeps you connected wherever you go
Seamless EVDO roaming inside the specified coverage areas with auto switch over to lower speeds in the non-EVDO coverage areas.

Business Rules:
·    Promotion is valid for new sales only.
·    Promotion is not valid for package conversions for existing subscribers.
·    Promotion is valid for postpaid and prepaid subscribers.
·    Service can be availed through PTCL OSS and by booking orders at 1236.
Service Availability:
·    Walk-in at any PTCL One Stop Shop
·    Authorized retail outlets

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