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Telenor, Tameer Bank launch Eeasypaisa Khushaal Life Insurance

Telenor, Tameer Bank launch Eeasypaisa Khushaal Life Insurance

Karachi (DailyTimes / October 18, 2012) – On the occasion of easypaisa’s 3rd launch anniversary, Tameer Microfinance Bank and Telenor Pakistan are announcing the launch of a new product called easypaisa Khushaal to provide financial cushioning to easypaisa customers and their families.

A ceremony was organized here in Karachi to announce the launch and Kazi Abdul Muktadir, Deputy Governor, State Bank of Pakistan was the chief guest on the occasion.
Easypaisa Khushaal is a new savings product offering free life and accidental death insurance along with an attractive lucky draw prizes for its subscribers.

Easypaisa has partnered with Adamjee Life Insurance for insurance coverage. By subscribing to easypaisa Khushaal and maintaining a monthly average balance of Rs. 2,000 in their easypaisa Mobile Accounts, customers will be covered for life and accidental death insurance absolutely free.

The insurance provided through easypaisa Khushaal is unique in the fact that it provides protection against the risks of riots and terrorism as well.

The amount of insurance coverage is tied directly to subscriber’s Mobile Account balance and the insurance provides coverage of up to Rs. 500,000 in case of natural death and Rs. 1 million in the case of accidental death, with an additional benefit of Rs. 5,000 per month for five years in both cases. The higher the balance in a customer’s mobile account, the higher the insurance coverage will be.

Speaking on the occasion Nadeem Hussain, President and CEO of Tameer Microfinance Bank said, “At the moment almost 89% of the Pakistanis are unbanked. The savings to GDP ratio is in single digits. The principal reason behind this is the difficulty in opening a bank account, the opening balance, minimum balance requirement and the banking industry’s banking hours.

Easypaisa Khushaal account not only addresses these challenges but provides additional benefits. By materially reducing the barrier to entry we expect to change how Pakistanis save. The launch of easypaisa Khushaal is another step towards the financial inclusion of Pakistanis. We hope this initiative will bring a valuable difference in the lives of the people of Pakistan.”

Easypaisa Khushaal


About Easypaisa Khushaal

Easypaisa now brings “Easypaisa Khushaal”; a savings product offering that is introducing rewards with free Life and Accidental Death Insurance. Not just this, with Easypaisa Khushaal, now you have the perfect chance to win exciting rewards including a brand new Honda City car. The more you save, higher is the chance of your winning. There are a total of 33 prizes of different categories, just wating to be given away. So hurry, subscribe now!


Product Featurs
  • Ease of product subscription: Existing Mobile Account holders can subscribe to Easypaisa Khushaal by dialing Telenor Pakistan’s helpline 345 from their mobile phones
  • Flexibility of product subscription: Unlike traditional banking, existing Mobile Account holders can subscribe to Easypaisa Khushaal 24 hours a day, 7 days a week
  • Free life and accidental death insurance: Easypaisa Khushaal customers, who maintain an average monthly balance of Rs. 2,000 in their Mobile Account, will receive Life and Accidental Death Insurance absolutely free. In case of natural death, your nominee will receive Rs. 50,000 whereas in case of accidental death, the nominee will receive Rs. 100,000. This insurance also covers the risks of riots and terrorism.
  • Exciting Rewards: Easypaisa Khushaal customers, who maintain an average monthly balance of Rs. 2,000 in their Mobile Account, will have the opportunity to win exciting rewards through a quarterly lucky draw. The detail of rewards offered is as under:
First Prize Brand new Honda City
Second Prize Umrah trip for 2 people
Third Prize 70 CC Motorcycles (3 prizes)
Other prizes: Laptop Computers (4 prizes), Power Generators (4 Prizes), LCD Television (5 Prizes), UPS (5 Prizes), DVD Players (5 Prizes), Microwave Ovens (5 Prizes), Mobile Phones with Airtime of Rs. 500 each (10 Prizes)


About Tahir Iqbal

PTCL Worker at Switching EWSD Multan Qualification = DAE (electrical) + BS(CS)

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