Wateen Telecom launches Core Values to achieve strategic ambition

Wateen Telecom launches  Core Values to achieve strategic ambition

First time in Pakistan that corporate organisation identifies ‘Core Values’ to be ‘lived and breathed’ by all employees

Lahore (Wednesday, February 20, 2013) – Wateen Telecom recently launched its Values in special events across Lahore, Karachi, and Islamabad. This is a really, really big story for Wateen – and a first for any corporate organisation in Pakistan. The Lahore event was attended by all staff, ranging from the office assistants to CEO Naeem Zamindar and Senior Board Member Zouhair Khaliq.

Wateen telecom Core Values Launch in Lahore

Wateen telecom Core Values Launch in Lahore

In a first for any corporate organisation in Pakistan, Wateen Telecom, the country’s leading converged communications service provider, recently launched its Core Values during special events organised for all company employees in Lahore, Karachi, and Islamabad.

The events kicked off with the first one held at the Wateen Head Office at Oberoi House in Lahore. Over 700 Wateen employees were in attendance, ranging from office assistants to the Senior Management Team, Wateen CEO Mr Naeem Zamindar, and senior Board Member Mr Zouhair Khaliq. A select group of the company’s Enterprise customers were also invited to attend the explosive, high-energy and fun-filled event.

The most significant aspect of the launches was the Value Champions Team, comprising of employees from every tier, segment and background. Following six weeks of ‘living the Values’, Wateen now has a total 100 employees who’ve experienced the benefits of the Values and have become ‘commandos’ who will drive the new culture.

Asad Rezzvi, Wateen Chief Transformation Officer, says, “Culture is the source of great strategy.  It is the conglomerate of the beliefs of the people. Beliefs drive behaviour and thoughts. With extraordinary beliefs and thoughts come extraordinary actions. Keeping this in mind, we set out to sow the seeds for a high performance culture.”

The entire process of defining and creating the Wateen Values took over a year and a half, finally resulting in five final Core Values to be implemented within the organisation: Serve & Enable; Passion, Energy & Fun; Team work & Respect; Ownership & Accountability; and Innovation & Creativity. Each of these values is defined by three specific behaviors, allowing the values to be integrated easily into every day behavior.

Commenting on the successful launch, Mr Zamindar said, “For Wateen this marks the dawn of a New Beginning and a sign of our commitment to build a workforce that exemplifies the right attitude, behaviour and mindset of Pakistan’s leading converged communications service provider.”

The events consisted of demonstrations, presentations, skits, and other interactive activities aimed at allowing employees to actually experience the Core Values as they might be applied in real life settings. The Lahore event was followed by similarly successful events in Karachi and finally Islamabad.

Moving forward, the plan is to drive the Values throughout the organisation by getting every single employee on board. A Rewards Program is being planned around the Values and their behaviours, which will motivate people to focus in the direction of the new culture.  Every time someone hits a certain level of points, a reward will be triggered.  This will create momentum and create healthy competition in the right direction.

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