Year 2012 – Mobilink marks another year of achievements

Year 2012 – Mobilink marks another year of achievements

Islamabad (Press Release / Thursday, January 3, 2013) – Mobilink has honoured its commitment, made at the start of 2012, to make a paradigm shift in Pakistan’s cellular environment by elevating consumer experience to a level that is unparalleled within the local industry.


The past year 2012 proved to be another year of achievements for Mobilink, which continued to make progress through its increasing investments in infrastructure, enhanced customer care solutions for its subscribers and corporate responsibility initiatives that aim at making a difference in the communities in which Mobilink operates.

Rashid Khan, President & CEO, Mobilink highlighted, “Mobilink made a promise at the beginning of 2012 to elevate customer experience, and I am proud that Mobilink has capitalised and consolidated on its strengths to deliver on that promise. Mobilink has ensured its leadership position by investing on our state of the art infrastructure, ensuring unparalleled network strength and unmatched customer relationship management, which has in turn yielded stellar results. As we enter 2013, Mobilink remains committed to our focus on a customer centric approach, to reshape lives across Pakistan.”

During the past year, Mobilink made significant investment which has resulted in the expansion and modernisation of its network infrastructure across Pakistan. Another boost of confidence for the organisation was the commitment by VimpelCom to invest another one billion dollars towards the enhancement of Mobilink’s voice and data services, paving the way towards introducing 3G services as soon as it is licensed in Pakistan.

In 2012, Mobilink upgraded its charging system to latest Ericsson Intelligent Network which has helped Mobilink launch new and exciting offers to facilitate its subscribers with minimal lead time to market. Additionally, technology enhancements were introduced which have helped Mobilink boost its customer care services and issue resolution process.

During the past year, Mobilink’s cellular network grew to over 9,000 cell sites, enabling wider delivery of cutting-edge services throughout Pakistan. With the investments made on its infrastructure, Mobilink can rightfully claim the most robust network for both voice and data services in Pakistan.

On the Customer Care front, Mobilink introduced multilingual IVR and agent services (English, Urdu, Pushto, Sindhi) to address the needs of regional customers.

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